Redefining fashion's future. One smart LAYBL at a time.

Join LAYBL's Circularity
Pioneers Programme

Be one of 10 fashion brands shaping the future of transparent, post-sale product journeys.

apply now
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We’re building the infrastructure for circular fashion

A product's journey doesn’t stop at the point of sale - but most systems do. LAYBL connects the dots, giving brands visibility from sale → resale → repair → reward.

And now, we’re opening up 10 spots for visionary brands ready to shape what comes next.

apply now
A white woman in a short tan coloured dress walks past modern architecture, her eyes closed as if in bliss and the wind blowing her her in front of her. A black male walks past an old residential colonial style door with concrete steps, he's wearing black jeans, white trainers and a camel coloured overcoat. He's carrying a black leather holdall and appears to walking across the frame briskly.
“Do the best you can until you know better. Then, when you know better, do better”
– Maya Angelou
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What is the Circularity Pioneers Pilot?

A limited-access initiative where apparel brands + retailers help test and shape LAYBL's platform - the smart ID system designed for the circular economy, not just compliance.

You’ll get access to our tech, connect with post-sale customers, and prove your products deserve more than one life.

apply now
A white woman photographed from the waist up. She has medium length blonde hair, is wearing a sporty white crop top with a blue zipped gym hoody which is undone. She's reaching up and around to the back of her head as if to rescue her hair which has blown over her face. A male with dark hair and is standing almost face on with a waterfall and nature scene behind him. He's dressed all in black outdoor wear. We can't see his face as he's looking behind himself.

Who this is for:

Perfect if you're:

  • Launching resale, repair, buy-back or take-back in 2025
  • Exploring Digital Product Passports (EU, UK, global)
  • Looking to stay connected with second-third-hand customers
  • Wanting to increase brand loyalty post-sale
  • Curious, experimental, and looking to build the future with us
apply now
A black male is posing against a grey studio background. He is wearing a navy suit and is looking down, inspecting his navy tieA white woman in a deck chair lounges on a beach, she has a straw hat over her face and is wearing a white sleeveless shirt with tan coloured shorts

What you get:

  • 300 Smart Product IDs (ready to use – no integrations)
  • Post-sale access via digital smart wardrobe
  • Manual resale/repair event logging (and live activity feed)
  • End-of-pilot report showing ownership, rewear + sustainability signals
  • 1:1 founder onboarding & support
  • Co-marketing feature (optional) + visibility in the LAYBL ecosystem
  • International reach - LAYBL is globally available
  • Direct product influence → your feedback shapes what we build next
apply now
A black male is posing against a grey studio background. He is wearing a navy suit and is looking down, inspecting his navy tieA white woman in a deck chair lounges on a beach, she has a straw hat over her face and is wearing a white sleeveless shirt with tan coloured shorts
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Pilot-only Pricing

Builder Tier
Designed for smaller brands that want to test and learn.
One-time fee: £149

Partner Tier
Brands wanting insights, comms and reporting
One-time fee: £499

Pricing is pilot-exclusive. LAYBL will move to usage-based SaaS billing post-launch.

Timeline:
‍April: Onboarding + easy setup
(we’ll walk you through it)
May+June: Live pilot - data, feedback, support
July: Summary report + case study opportunity

This isn’t just a test...
It’s an opportunity to shape the post-sale future of fashion.

apply now
A white woman is full specialist cycling clothing is cycling towards the frame along a forest gravel path. A woman of possibly south american or asian descent is at a carnival or party. She wears a leotard of multiple vibrant colours and large sunglasses and a headdress partially obscure her face. She's holding a drink and looks to be in the middle of laughing and is having a good time.
Get in touch

Ready to join?

This pilot is for 10 forward-thinking brands only. No fluff, no bloat. If you’re serious about resale, repair, and circular transparency, now’s the time.

Leave static DPPs behind. Build product identity that lives beyond first sale. Help us create smarter circular fashion at scale.

Not quite ready? Follow us below and keep in touch.