LAYBL: verified ownership for home insurance

We built LAYBL to make verified ownership simple.

Our goal is to help people understand what they own and prove it instantly - and to give insurers trusted, pre-loss data that cuts costs, fraud and under-insurance.

We’re here to make cover clearer and claims smoother. Most people underestimate the value of their belongings, and when something goes wrong, finding proof is the last thing anyone wants to deal with.

LAYBL fixes that - giving customers clarity and giving insurers clean data from the start.

Why LAYBL?

1. Built on real experience
We’ve already proven our technology in another sector, showing how verified ownership works at scale. Now we’re applying it to home insurance - where it can reduce leakage, speed up claims and support better Consumer Duty outcomes.

2. Independent & data-first
We’re not tied to any one insurer or retailer. Our role is neutral: help policyholders record and verify what they own, and help insurers access reliable evidence that supports accurate pricing, faster decisions and fairer outcomes.

3. Backed by expertise
LAYBL is founded by Jen Wagner, who brings decades of experience across global brands, e-commerce and technology. She’s supported by advisors with deep product, data and insurance go-to-market expertise. Together, we’re building practical, scalable tools for a sector ready for change.