Product traceability for outdoor wear

Sustain the adventure,
preserve the planet

Outdoor consumers are living at the frontline of shifting climate and environment, and their buying decisions reflect this. LAYBL lets you partner with them to shape a new era for intelligent, sustainable outdoor wear.

Connections matter

Connecting your consumers and their experiences directly to the garments you produce is a game changer for sustainable and transparent apparel production.

Outdoor enthusiasts are notably climate conscious and keenly feel the impact of their gear. They already lead the way in sustainable practices like buying for longevity, repairing and reselling gear, but these stories are currently taking place without you.

LAYBL puts you at the centre of these product lifetime stories, allowing you to understand your impact and make intelligent design decisions in the name of sustainability and transparency.

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Consumers are expecting more

A quarter of consumers (and growing) are prepared to pay more for sustainability. And because/in spite of increases in the cost of living, consumers are shifting to more sustainable options, including buying second hand, and conversely, spending more on new items, if it ensures longevity and repairability.

Those same consumers expect, and subsequently support, brands who take responsibility for the garments they sell.

LAYBL provides you with a lifetime connection to your garments and their owners, and shows a commitment from you to supporting the products you produce.

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Be Digital Product Passport ready

With the upcoming Ecodesign for Sustainable Product Regulations (ESPR) and requirements for Digital Production Passports (DPP), selling a garment is set to become more than just a transaction. It’s becoming a responsibility for those garments, which begins with production and continues beyond the point of sale and includes supporting maintainability and handling end of life.

LAYBL has been designed with these regulations in mind and we’re continually developing our platform in-line with the regulations as they evolve.

The key thing about LAYBL is that you can start understanding and getting the benefits of these principles today, with no immediate modifications to garments or production lines needed.

LAYBL provides the tools and infrastructure required to trace your garments and get in front of the new regulations.

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Key Features

Post-sale Data

Get post-sale usage and performance data over product lifetime.

No-code, Instant Integration

Instant ecommerce integration with effortless catalog and order syncing

Brand, Product, Consumer Connection

Connect with consumers and their products like never before (customer support functionality coming soon).

Materials and Care Data, Digitised

Ensure your consumers can always have access to your products' care and materials data any time, straight from the LAYBL app.

Circular Wardrobe Mobile App

Consumer products are just a tap away. And unlike other wardrobe apps, our easy integration means no laborious adding or scanning.

Consumer Usage Analytics

Real-time access to wear frequency, performance data, transfer of ownership and end of life status.

Our model is simple: it’s all about connectivity

  • Our no-code solution instantly connects your online shop to the LAYBL platform

  • A unique Digital ID is created at the point of sale, connecting product to owner

  • Frictionless connection from owner where lifetime performance and milestone events can be recorded to encourage product longevity

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Start using LAYBL

If you'd like to be a part of change when it comes to improving sustainability in outdoor wear, get in touch today.

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