Product traceability for maternity, baby and child wear

Nurture their future,
one garment at a time

LAYBL bridges the gap between your brand and eco-conscious families, enabling transparency and sustainability from maternity to childhood wear.

Building bonds that matter

Understanding how parents use what you make is key to creating better, longer-lasting clothes for maternity, babies and children.

Parents want clothes that last and can be passed down or resold, but they often feel brands don't notice. They're making smart, green choices every day, but they're doing it on their own.

With LAYBL, you're right there with them in this magical time. You get to see how your clothes fit into real families' lives, helping you make smarter choices about how you design and make them so that work best for family and planet alike.

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Consumers are expecting more

A quarter of consumers (and growing) are prepared to pay more for sustainability, especially when it comes to clothing for their children. Despite the rising cost of living, parents are leaning towards more sustainable choices. This includes opting for second-hand items or investing more in new pieces that promise durability and repairability.

These discerning parents look for and support brands that take responsibility for the clothes they sell, from maternity wear to children's apparel.

LAYBL offers you a way to maintain a lasting connection with the items you create and the families who use them, demonstrating your brand's commitment to quality and sustainable practices.

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Be Digital Product Passport ready

With the upcoming Ecodesign for Sustainable Product Regulations (ESPR) and requirements for Digital Production Passports (DPP), selling a garment is set to become more than just a transaction. It’s becoming a responsibility for those garments, which begins with production and continues beyond the point of sale and includes supporting maintainability and handling end of life.

LAYBL has been designed with these regulations in mind and we’re continually developing our platform in-line with the regulations as they evolve.

The key thing about LAYBL is that you can start understanding and getting the benefits of these principles today, with no immediate modifications to garments or production lines needed.

LAYBL provides the tools and infrastructure required to trace your garments and get in front of the new regulations.

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Key Features

Post-sale Data

Get post-sale usage and performance data over product lifetime.

No-code, Instant Integration

Instant ecommerce integration with effortless catalog and order syncing

Brand, Product, Consumer Connection

Connect with consumers and their products like never before (customer support functionality coming soon).

Materials and Care Data, Digitised

Ensure your consumers can always have access to your products' care and materials data any time, straight from the LAYBL app.

Circular Wardrobe Mobile App

Consumer products are just a tap away. And unlike other wardrobe apps, our easy integration means no laborious adding or scanning.

Consumer Usage Analytics

Real-time access to wear frequency, performance data, transfer of ownership and end of life status.

Our model is simple: it’s all about connectivity

  • Our no-code solution instantly connects your online shop to the LAYBL platform

  • A unique Digital ID is created at the point of sale, connecting product to owner

  • Frictionless connection from owner where lifetime performance and milestone events can be recorded to encourage product longevity

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Start using LAYBL

If you'd like to be a part of change when it comes to improving sustainability in maternity, baby and children's wear, get in touch today.

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