Our purpose? To give people a simple way to know what they own and prove it instantly - and to give insurers trusted data that cuts costs, fraud and underinsurance.
We’re here to make claims smoother and cover clearer. Let’s face it, most people don’t know the true value of their possessions, and when disaster strikes, finding receipts is the last thing you want to do. That’s where LAYBL can help.
1. Built on real experience
We’ve already built and tested LAYBL in another industry, proving how digital ownership can work at scale. Now we’re bringing that technology to insurance, where it has the power to cut fraud, reduce costs and give customers peace of mind.
2. Independent & data-first
We’re not tied to any single insurer or retailer. Our goal is simple: to give policyholders ownership they can prove, and insurers data they can trust - creating value on both sides of the claim.
3. Backed by expertise
Our founder, Jen, has a background in global brands, e-commerce and technology, supported by expert advisors across product development and insurance go-to-market. Together, we bring the technical and commercial firepower to deliver change in a sector that’s ready for it.