Circularity & Sustainability

Articles

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The hidden cost of ignoring what happens after the sale

As tariffs drive up the cost of producing and importing fashion, the real opportunity isn’t in making more - it’s in making what has already sold work harder. Most brands still have no idea how their products perform post-sale, or who’s using them. That’s a missed opportunity for loyalty, insight, and revenue. It’s time to start tracking what’s still being loved, worn, resold - and how to build on it.

Circularity & Sustainability

min read

The £500 billion blind spot: why apparel and retail brands are losing the post-sale revolution

Apparel and retail brands are losing £500 billion annually by ignoring what happens after the first sale. Discover why the post-sale revolution is crucial for customer loyalty, sustainability, and future revenue - and learn how to address this massive oversight.

Circularity & Sustainability

min read

Get ahead of the curve: preparing for Digital Product Passport compliance in fashion retail

Get ahead of DPP compliance effortlessly with a no-code platform that lets you start tracking products and gaining insights immediately, while you prepare for future regulations at your own pace.

Circularity & Sustainability

min read

From sale to sustainability: track your product’s entire journey with LAYBL

Consumers today seek more than just products; they desire full transparency and a narrative behind their purchases, which LAYBL delivers through comprehensive product tracking.

Circularity & Sustainability

min read

Tracking clothes to make fashion more sustainable

The fashion industry is facing a critical challenge when it comes to sustainability but hope is on the horizon as Digital IDs look to tackle the sustainability problem head-on.

Circularity & Sustainability

min read

The importance of traceability in fashion

When it comes to fashion, I’m taking a more considered approach around who I buy from and how the products are made. I'm on a mission to find and follow independent sustainable brands that fit my ethos.

Circularity & Sustainability

min read

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