Tired of being told to be more sustainable? You're not alone. Real change doesn’t come from guilt trips or lectures - it comes from removing friction. If we want people to adopt circular habits like resale and repair, we need to make them effortless, intuitive, and rewarding. Let's stop telling and start designing for ease.
I believe that we all need to shift to a mindset where our clothing is treated like a tangible asset, not something to be consumed and replaced frequently.
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