LAYBL is undertaking the world's largest study of clothing usage and waste

Today, LAYBL embarks on an unprecedented journey. We announce the launch of what we hope will be the world's largest study of clothing usage and waste, a pioneering step towards a more sustainable future in fashion.

This initiative is not just about gathering data; it's about transforming the way we think about clothing from production, through daily usage, and to disposal.

Why this matters to fashion brands

In the sustainable fashion landscape, brands have been diligently refining their supply chains and focusing on eco-friendly production. However, there's a significant part of a garment's life that remains unexplored – its journey after leaving the store.

This is where your brand can truly make a difference. By participating in this study, you’ll gain insights into how consumers interact with your products – insights that go beyond the rack and into the real world.

It's about understanding the full cycle of your garments, from the moment they're loved by a customer (how much and how long), to the point they're repaired, altered, repurposed or ultimately retired.

At LAYBL, we believe that sustainability doesn't end at the checkout counter. It's a continuous journey that your brand and consumers embark on together.

Through our study, we aim to capture this journey, offering you a unique opportunity to see how your garments live on in the lives of consumers.

It's an opportunity to gain a deeper understanding of the true impact of your products – an aspect that has remained elusive until now.

Sports, outdoors wear and other apparel makers, you're all invited!

LAYBL's goals for this initiative are not limited to just high fashion.

Regardless of sector, all the apparel we make and use has an impact, but also a story to tell.

Gym brands, mountain wear, cycling kit, club kit, dance schools and any niche garment producers – if this is your sector, your participation is welcomed and required.

Engaging with consumers for a greater cause

In this digital era, consumers are increasingly conscious about their choices, especially regarding sustainability. They're not just buying clothes; they're adopting lifestyles.

And through our smart connected wardrobe app, consumers can effortlessly participate in this study, providing invaluable feedback on wear frequency, satisfaction, and even the lifecycle events of their garments, like transfers of ownership, repairs, alterations, or recycling.

This isn't merely data collection; it's an engagement strategy, bringing your brand closer to the consumers. It's about building a community that cares, a community that's willing to share their stories for the greater good of fashion sustainability.

A call to all apparel brands

We invite you to be part of this revolutionary initiative.

By working with us, you're not just accessing groundbreaking insights; you're demonstrating a commitment to sustainability that goes beyond mere words. You're showing that you care about the entire lifecycle of your products and are willing to take action to understand and improve it.

How you can join the movement

Joining up is simple and straightforward:

1. Express Your Interest: Reach out to us, and let us know you're interested in being part of this groundbreaking initiative.
2. Onboarding Session: We’ll guide you through the LAYBL platform, showcasing how we can collaborate effectively.
3. Engage Your Consumers: Utilise our tools and strategies to encourage your consumers to participate through our user-friendly mobile app.

The benefits of participation

As a participant, you will receive free access to LAYBL’s innovative circular fashion platform. Additionally, you'll enjoy:

• Exclusive Insights: Early access to data on how consumers use, love, and repurpose your garments.
• Influence on Product Development: Use these insights to inform your future designs, marketing strategies, and sustainability initiatives.
• Enhanced Brand Visibility: Position your brand as a leader in sustainable fashion practices.
• Community of Innovators: Join a network of forward-thinking brands, collectively driving the industry towards greater sustainability.

Your participation is a step towards understanding and improving the lifecycle of your products. It's a chance to align your brand with the future of fashion – a future that's sustainable, transparent, and consumer-conscious.

Let's make a difference together

We are thrilled to embark on this journey with you. Together, let's uncover the stories of our garments and chart a new course for the fashion industry. A course that's not just about style, but about substance; not just about sales, but about sustainability.

Join us now. Be the change you wish to see in the world of fashion. Sign up today and play your part in shaping a sustainable future.