Today, LAYBL announces the start of what is hoped will be the world's largest study of clothing usage and waste. Find out how you can take part!
Today, LAYBL embarks on an unprecedented journey. We announce the launch of what we hope will be the world's largest study of clothing usage and waste, a pioneering step towards a more sustainable future in fashion.
This initiative is not just about gathering data; it's about transforming the way we think about clothing from production, through daily usage, and to disposal.
In the sustainable fashion landscape, brands have been diligently refining their supply chains and focusing on eco-friendly production. However, there's a significant part of a garment's life that remains unexplored – its journey after leaving the store.
This is where your brand can truly make a difference. By participating in this study, you’ll gain insights into how consumers interact with your products – insights that go beyond the rack and into the real world.
It's about understanding the full cycle of your garments, from the moment they're loved by a customer (how much and how long), to the point they're repaired, altered, repurposed or ultimately retired.
At LAYBL, we believe that sustainability doesn't end at the checkout counter. It's a continuous journey that your brand and consumers embark on together.
Through our study, we aim to capture this journey, offering you a unique opportunity to see how your garments live on in the lives of consumers.
It's an opportunity to gain a deeper understanding of the true impact of your products – an aspect that has remained elusive until now.
LAYBL's goals for this initiative are not limited to just high fashion.
Regardless of sector, all the apparel we make and use has an impact, but also a story to tell.
Gym brands, mountain wear, cycling kit, club kit, dance schools and any niche garment producers – if this is your sector, your participation is welcomed and required.
In this digital era, consumers are increasingly conscious about their choices, especially regarding sustainability. They're not just buying clothes; they're adopting lifestyles.
And through our smart connected wardrobe app, consumers can effortlessly participate in this study, providing invaluable feedback on wear frequency, satisfaction, and even the lifecycle events of their garments, like transfers of ownership, repairs, alterations, or recycling.
This isn't merely data collection; it's an engagement strategy, bringing your brand closer to the consumers. It's about building a community that cares, a community that's willing to share their stories for the greater good of fashion sustainability.
We invite you to be part of this revolutionary initiative.
By working with us, you're not just accessing groundbreaking insights; you're demonstrating a commitment to sustainability that goes beyond mere words. You're showing that you care about the entire lifecycle of your products and are willing to take action to understand and improve it.
Joining up is simple and straightforward:
As a participant, you will receive free access to LAYBL’s innovative circular fashion platform. Additionally, you'll enjoy:
Your participation is a step towards understanding and improving the lifecycle of your products. It's a chance to align your brand with the future of fashion – a future that's sustainable, transparent, and consumer-conscious.
We are thrilled to embark on this journey with you. Together, let's uncover the stories of our garments and chart a new course for the fashion industry. A course that's not just about style, but about substance; not just about sales, but about sustainability.
Join us now. Be the change you wish to see in the world of fashion. Sign up today and play your part in shaping a sustainable future.
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We look at what Digital Product Passports are, and how LAYBL can be a low-cost, non-intrusive way of working towards this soon to be mandated technology.
I believe that we all need to shift to a mindset where our clothing is treated like a tangible asset, not something to be consumed and replaced frequently.